Please note: this case study is still in the process of being updated
Please note: this case study is still in the process of being updated
Aura
Aura is a conceptual audio visualizer application.
Year:
Service(s):
Industry:
2023
Visual Identity Design
Music/Entertainment
Prototype
Aura is a conceptual application that fuses your favorite music with harmonizing visuals to create a deeply immersive sensory experience for its users. Every song carries emotion—sometimes tied to a place, a point in time. Aura brings those connections to life by blending sound, setting, and story through visual design.
For concept only. Images © James Turrell.
As the track begins, Aura analyzes its audio levels in real time to generate a corresponding visual environment.
Users can further personalize the experience with a range of customizations—adjusting track pitch, scene location, color palette, lighting, and atmospheric elements. Scenes can be saved, shared, and uploaded, allowing others to draw inspiration.
The Logo
You hear the word aura get thrown around a lot these days. My choice to call it Aura comes from the idea that something is always radiating—an emotion, a memory, a presence—whether we’re aware of it or not. I wanted the logo to reflect that quiet intensity. Aura, as a concept, is about more than visuals reacting to sound; it’s about giving form to the intangible—bridging the space between what we hear, feel, and remember.