Enlighten Hair Studio
A bohemian-inspired salon dedicated to embracing self-expression and natural beauty.
2018-2019
Logo Design, Brand Identity Design
Beauty and Personal Care
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The Roots
Enlighten Hair Studio is a bohemian-themed salon specializing in balayage and dedicated to promoting healthy, high-quality hair care.
Owner Nina approached us needing a full brand identity that could embody a spiritual presence and reflective of her own personal journey. The goal was to create a warm, welcoming space that embraced nature and individuality. We went though extensive research and design phases to really capture the look and feel of the salon.
Moodboard
When we began the moodboarding process, Nina shared in her design questionnaire that, with her family's extensive background in the hair industry, she already had a strong vision for creating a unique atmosphere rooted in high-quality service. It was equally important that the brand reflect her personal journey—deeply influenced by a free-spirited philosophy. She envisioned a warm and modern space: minimal, stylish, comforting, and filled with natural elements.
The Logo
The decision behind using the Chloe font for the logotype was driven by its elegant, effortless feel—perfectly complementing the atmosphere of Enlighten Hair Studio. Its soft curves and balanced form evoke a sense of calm and warmth, while maintaining a sophisticated edge that aligns with the studio’s commitment to natural beauty and self-expression.
Color Palette + Typography
For the color palette, I chose tones I felt reflected a balance of nature, warmth, and tranquility. Ivory evokes a sense of serenity and openness, while the earthy Sabal and muted Sage offer a grounded, organic feel. The warm, rustic hues of Terracotta and Ochre add depth and richness, cultivating an inviting and nurturing atmosphere. Together, these colors embody the essence of organic beauty—core to Enlightens’ mission.
As mentioned above, Chloe serves as the primary display font, offering both boldness and grace. To balance it, Orator provides a clean, structured counter with its crisp and technical lines.